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Methodology|December 5, 2025|4 min
Phase 1: Why Listening Matters
Most automation rushes to build. We spend 2 weeks listening. That's the difference between 92% and 60% accuracy.
By Ara Barsamian
Everyone wants to skip Phase 1. "Just build it," they say. "We know what we need."
No, you don't. And that's why 60% of automation projects fail.
What Phase 1 Actually Does
We don't just interview your domain expert. We:
- 1.Watch them work in real-time
- 2.Record their actual decisions
- 3.Capture the edge cases they handle
- 4.Map the knowledge they don't know they have
Real Example
One client said: "We review homework against a rubric. Simple."
After Phase 1, we found:
- -8 implicit rules not in the rubric
- -3 common edge cases requiring judgment
- -2 shortcuts experts used for efficiency
- -1 critical context check (student history)
The Difference
Without Phase 1:
- -Build based on documented process
- -Miss implicit knowledge
- -60% accuracy
- -Constant retraining needed
- -Build based on actual knowledge
- -Capture implicit rules
- -92% accuracy
- -Minimal retraining needed
Why It Takes 1-2 Weeks
You can't rush knowledge capture. You need:
- -Multiple observation sessions
- -Different scenarios
- -Edge case coverage
- -Validation with the expert
The ROI
Phase 1 costs ~$2K-$5K. It ensures:
- -Accurate automation (92% vs 60%)
- -Team trust in the system
- -Real ROI (not theory)
- -Long-term sustainability
Skip it, and you'll spend 10x fixing problems later.
That's why Phase 1 is non-negotiable.
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