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Methodology|January 12, 2026|4 min
Phase 1: Why Listening Matters
Most automation rushes to build. We spend 2 weeks listening. That's the difference between 92% and 60% accuracy.
By Ara Mammo

Everyone wants to skip Phase 1.
Just build it they say. We know what we need.
No you do not. That is why roughly 60 percent of automation projects fail.
What Phase 1 Actually Does
We do not just interview your domain expert. We do the following
- 1.Watch them work in real time
- 2.Record their actual decisions
- 3.Capture the edge cases they handle
- 4.Map the knowledge they do not know they have
Real Example
One client said
“We review homework against a rubric. Simple.”
After Phase 1 we found
- -8 implicit rules not in the rubric
- -3 common edge cases requiring judgment
- -2 shortcuts experts used for efficiency
- -1 critical context check based on student history
The Difference
Without Phase 1- -Build based on documented process
- -Miss implicit knowledge
- -~60 percent accuracy
- -Constant retraining required
- -Build based on actual knowledge
- -Capture implicit rules
- -~92 percent accuracy
- -Minimal retraining required
Why It Takes 1 to 2 Weeks
You cannot rush knowledge capture. You need
- -Multiple observation sessions
- -Exposure to different scenarios
- -Edge case coverage
- -Validation with the expert
The ROI
Phase 1 costs roughly 2K to 5K. It ensures
- -Accurate automation 92 percent vs 60 percent
- -Team trust in the system
- -Real ROI not theory
- -Long term sustainability
That is why Phase 1 is non negotiable.
Phase 1researchknowledge captureRAPID
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