The problem
Real estate agents don't lack software. They lack time to operate it. The average agent runs a CRM, a dialer, an e-sign tool, an email platform, a website builder, and a spreadsheet of who to call next. Each one knows a slice of the business. None of them know the agent.
So the follow-ups slip. The warm lead from three weeks ago goes cold. The agent's real knowledge, who matters, what was promised, what happens next, lives in their head and their inbox, not in the tools they pay for.
The one thing
Every feature, one conversation
Every feature is reachable from chat. Each morning, a brief says who to call and why. It replaces the dialer, e-sign, comps, campaigns and website tools.
- Brief
A daily brief that tells the agent who to call, what's due, and what changed overnight.
- Chat
Every feature reachable from conversation: add a contact, launch a campaign, draft a follow-up, check a deal.
- Knowledge
A per-agent knowledge base, so answers and drafts come from the agent's own history, not generic AI.
- Deals
Pipeline, comparable-sales pricing, native e-sign, listings sync, a power dialer, and call coaching in one place.
What it replaces
How it was built
Closr is built the way we build client systems: context first. Before it drafts a message or suggests a call, it learns the agent's contacts, conversations, deals, and documents. The chat interface is the visible part. The organized context underneath is what makes it useful.
It replaces a stack of disconnected tools with one system that knows the whole business, which is the same outcome we build toward inside firms.
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